soul seeker
Soul Seeker derives from the idea of existentialism. The brand is deeply rooted in the belief that people should be searching to find out who and what they are throughout life as that make choices based on their experiences, beliefs and outlook rather than following traditional paths outlined by society. The idea of deviating from societal norms and what is expected of us translates into Soul Seeker’s clothing, holistically creating bold looks for the youthful London male who wishes to define his own path. Bold garments relating to youth, leadership and distorted dreams evoke the postmodern brand message in the form of statement prints and messages. The prints act as a form of connection between the brand and its followers, they are consistently seen throughout their first collection.
Societal issues such as social media and its wider implicature are also reflected within the collection. Phones have made us so connected with the rest of the world that it allows us to become disconnected from actual reality. Topics such as social media and depression are raised to outline the effects it is having on the youth of today. Through prints and topics such as these, Soul Seeker’s first collection hopes to connect with an audience relating to similar issues.