Perrier x Murakami
I recently worked on the Perrier x Murakami campaign, as Cultural Director, connecting Perrier to creative influencers and art institutions in the New York and LA areas. The results saw over 100 creative influencers seeded product, and 1million impressions on Instagram stories promoting the Murakami collaboration!
Murakami is the latest artist to have fun restyling the iconic and vibrant PERRIER® brand. The PERRIER x MURAKAMI collaboration continues the long-standing creative relationship between PERRIER® and great artists. Over its 150-year history, the brand has collaborated with some of the world’s most influential artists, including Andy Warhol, Salvador Dalí, Bernard Villemot, Raymond Savignac, Carlu and Jean-Gabriel Domergue, all of whom created trailblazing posters and artworks for the brand.
Murakami’s signature smiling flowers will bring an extra pop of color and joy to the iconic green PERRIER® bottles, in screen-printed glass formats. Some bottles will also feature Murakami’s most beloved characters, Kaikai and Kiki, who will also appear alongside PERRIER® in a 30-second animated film, produced with Murakami. Additional product formats, including cans, will launch in early 2021.
Murakami is considered one of the most important Japanese artists of our generation, and even, Japan’s superstar artist. Drawing from traditional Japanese paintings, sci-fi, anime, and the global art market, Murakami creates paintings, sculptures and films populated by repeated motifs and mutating characters of his own creation. His wide-ranging work embodies an intersection of pop culture, history, and fine art, merging the commercial and fine art realms and flattening the distinction between high and low culture.
